Beware the 30-Day Money Back Guarantee

 

You’ve probably seen it on Twitter or Facebook or in your email box. The 30-day money back guarantee offer that you can make boatloads of money if you just follow this or that program. It’s guaranteed or your money back. If you cancel within 30 days. Ahem!

The truth is you don’t need anyone’s overpriced advice. Or if you do decide to shell out the bucks, you’d best be prepared to wait more than 30 days to see results. Kind of makes the 30-day guarantee a bit of a joke, doesn’t it? 🙂

(more…)

Reasons Why You Should Own Your Domain Name

I’m going to make a big assumption here (which is no doubt foolish) and start with the idea that most creative professionals are a bit daunted by the notion of dealing with the technical aspects of owning your domain name. You do know what a domain name is, right?

Okay, let’s start with that. A domain name is that part of your website that comes after the “www” part. Simple, right?

In my case, the domain name for my author website is debbimack.com. Just [myname][dot]com. This is the way most authors do it, anyway.

Now, here’s why it’s important to own your domain name.

(more…)

Owning Your Content Means Having Control Over Your Income Streams

When you create your own content, that material has intellectual property (IP) rights attached to it. You, as the creator and owner of these rights, can exploit them or license them as you see fit and earn income from that.

Therefore, if you’re an indie author or indie creator of any sort, you should become familiar with your IP rights and explore the various ways to generate income streams from them.

In the case of books, this can include creating various formats, such as print (hardcover, paperback, large print, etc.), digital (i.e., Kindle .mobi, everyone else .epub, PDF), audiobook, and different adaptations (film, podcast, radio, graphic novel, etc.).

(more…)