Every time I turn around, marketing advice pops up. It emphasizes the importance of SEO, aka, search engine optimization. And, apparently, if you don’t know it, you’re screwed you’ll never succeed as a marketer.
So, now, in order to succeed as a writer, apparently we must be concerned about SEO marketing. At least, enough to know the basics.
I know what you’re thinking. Not another social media marketing technique! But the truth is that it is a good idea for authors to have a Pinterest account. In fact, Pinterest has become (in effect) a search engine for people to find products. And your book is a product, after all.
But, you may ask, how can I sell books on Pinterest? It’s not a terribly interactive online space. How will I interest readers in my work there? Here are some statistics from SproutSocial that may convince you.
Would it surprise you to know that millennials use Pinterest as much as they do Instagram? In fact, half of adults aged 18 – 34 use Pinterest at least once a month.