Self-publishing is not a complicated business. But, at the end of the day, it is a business. As such, it should be handled in a businesslike manner. Part of that is creating a name for your publishing company. And you should set up your own publishing company.
This documentary is an inspiring look at sixteen individuals who (for various reasons) no longer hold “regular jobs,” but now make a living with online businesses. The interviewees represent a healthy variety of business models, including blogging, podcasting, and product sales.