Indie Author Resources

Why Should Authors Care About SEO Marketing?

by

 

Every time I turn around, marketing advice pops up. It emphasizes the importance of SEO, aka, search engine optimization. And, apparently, if you don’t know it, you’re screwed you’ll never succeed as a marketer.

So, now, in order to succeed as a writer, apparently we must be concerned about SEO marketing. At least, enough to know the basics.

Read more

You Don’t Have to be a Tech Wizard to Self-Publish

by

I’ve been self-publishing my books since 2009 and a lot has changed since then. Even so, it doesn’t take a tech genius to self-publish one’s work. The more difficult part is developing a marketing and promotional strategy. However, being a self-published author gives you maximum flexibility, in terms of releasing your work in different media … Read more

Indie vs. Traditional Publishing: Why Are We Still Debating This?

by

The following is something I wrote in 2011, before my first novel had become a New York Times ebook bestseller in March of that year. It stands as an example of how ebooks completely changed opportunities for authors who chose to go indie rather than wait for the traditional publishing world to notice them. A … Read more

Sustainable Self-Publishing: Three Essential Tips

by

To be honest, I didn’t plan to be a self-published author. It’s something I stumbled into after several years of writing novels, seeking a publisher or agent, and being rejected. This was after my first novel was published by a small press that went out of business nine months later. And after I had a stroke that caused me to develop dystonia, a movement disorder that can drain my energy and motivation considerably.

My point is that if you’re going to self-publish, you should go into it fully informed. Self-publishing success doesn’t come from simply putting a book out there and waiting for readers to notice. You have to do some kind of marketing and promotion, if you wish to make a career out of self-publishing your work.

To have a sustainable career as a self-published author, you not only have to put in the time and effort to write your books, but you need to use every available resource to maximum advantage. This means creating a marketing plan. One that squeezes the maximum benefit out of each effort you engage in.

Read more