I know what you’re thinking. Not another social media marketing technique! But the truth is that it is a good idea for authors to have a Pinterest account. In fact, Pinterest has become (in effect) a search engine for people to find products. And your book is a product, after all.
But, you may ask, how can I sell books on Pinterest? It’s not a terribly interactive online space. How will I interest readers in my work there? Here are some statistics from SproutSocial that may convince you.
Would it surprise you to know that millennials use Pinterest as much as they do Instagram? In fact, half of adults aged 18 – 34 use Pinterest at least once a month.
I’m going to make a big assumption here (which is no doubt foolish) and start with the idea that most creative professionals are a bit daunted by the notion of dealing with the technical aspects of owning your domain name. You do know what a domain name is, right?
Okay, let’s start with that. A domain name is that part of your website that comes after the “www” part. Simple, right?
In my case, the domain name for my author website is debbimack.com. Just [myname][dot]com. This is the way most authors do it, anyway.
Now, here’s why it’s important to own your domain name.
We live now in times of incredible distraction. Everywhere we look there are success stories. Along with that are stories of people who overcame incredible odds to succeed at something or other, despite an infirmity or life-changing event of some sort or other. And we want to be successful, too.
We see these stories and think, “Oh, I wish I could be them” or “Thank God I’m not them.”
Either way, we’re doing a form of comparison that’s unhealthy for us.