To be honest, I didn’t plan to be a self-published author. It’s something I stumbled into after several years of writing novels, seeking a publisher or agent, and being rejected. This was after my first novel was published by a small press that went out of business nine months later. And after I had a stroke that caused me to develop dystonia, a movement disorder that can drain my energy and motivation considerably.
My point is that if you’re going to self-publish, you should go into it fully informed. Self-publishing success doesn’t come from simply putting a book out there and waiting for readers to notice. You have to do some kind of marketing and promotion, if you wish to make a career out of self-publishing your work.
To have a sustainable career as a self-published author, you not only have to put in the time and effort to write your books, but you need to use every available resource to maximum advantage. This means creating a marketing plan. One that squeezes the maximum benefit out of each effort you engage in.