Self-publishing is not a complicated business. But, at the end of the day, it is a business. As such, it should be handled in a businesslike manner. Part of that is creating a name for your publishing company. And you should set up your own publishing company.
Business
Need a Good Business Book? Here You Go!
If you’re looking for a good business book, I can recommend this one. Profit First by Mike Michalowicz.
The video review and transcript are posted below.