Hello! It’s Me!

This is an update I shared first with my Crime Cafe patrons and then with my Substack readers. I will now share it with you. In an attempt to actually keep you updated, I’m in the process of creating a series of books based on the Crime Cafe interviews. That’s just one of the things … Read more

Why Should Authors Care About SEO Marketing?

 

Every time I turn around, marketing advice pops up. It emphasizes the importance of SEO, aka, search engine optimization. And, apparently, if you don’t know it, you’re screwed you’ll never succeed as a marketer.

So, now, in order to succeed as a writer, apparently we must be concerned about SEO marketing. At least, enough to know the basics.

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You Don’t Have to be a Tech Wizard to Self-Publish

I’ve been self-publishing my books since 2009 and a lot has changed since then. Even so, it doesn’t take a tech genius to self-publish one’s work. The more difficult part is developing a marketing and promotional strategy. However, being a self-published author gives you maximum flexibility, in terms of releasing your work in different media … Read more

Indie vs. Traditional Publishing: Why Are We Still Debating This?

The following is something I wrote in 2011, before my first novel had become a New York Times ebook bestseller in March of that year. It stands as an example of how ebooks completely changed opportunities for authors who chose to go indie rather than wait for the traditional publishing world to notice them. A … Read more