I’m going to make a big assumption here (which is no doubt foolish) and start with the idea that most creative professionals are a bit daunted by the notion of dealing with the technical aspects of owning your domain name. You do know what a domain name is, right?
Okay, let’s start with that. A domain name is that part of your website that comes after the “www” part. Simple, right?
In my case, the domain name for my author website is debbimack.com. Just [myname][dot]com. This is the way most authors do it, anyway.
Now, here’s why it’s important to own your domain name.