Why Should Authors Care About SEO Marketing?

 

Every time I turn around, marketing advice pops up. It emphasizes the importance of SEO, aka, search engine optimization. And, apparently, if you don’t know it, you’re screwed you’ll never succeed as a marketer.

So, now, in order to succeed as a writer, apparently we must be concerned about SEO marketing. At least, enough to know the basics.

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Owning Your Content Means Having Control Over Your Income Streams

When you create your own content, that material has intellectual property (IP) rights attached to it. You, as the creator and owner of these rights, can exploit them or license them as you see fit and earn income from that.

Therefore, if you’re an indie author or indie creator of any sort, you should become familiar with your IP rights and explore the various ways to generate income streams from them.

In the case of books, this can include creating various formats, such as print (hardcover, paperback, large print, etc.), digital (i.e., Kindle .mobi, everyone else .epub, PDF), audiobook, and different adaptations (film, podcast, radio, graphic novel, etc.).

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Never Buy a Book Based on the Title Alone

 

Raise your hand if you’ve ever bought a book based on the title. If you have, don’t be embarrassed. I can’t see you, anyway. 🙂

I’ll admit I’ve done it. I’ve bought books based on titles and blurbs. I’ll see a book entitled such that it holds the promise of a secret and think, “Oh, goody! A solution.”

Here’s the sobering truth. I’ve read these books, but I can’t remember what they said. In fact, I probably spent 90 percent of the time either skimming through extraneous verbiage or nodding along while reading information I already knew.

There are few exceptions to this phenomenon. So few, the titles have slipped my mind.

So, before you buy a book on anything else based on the title, sleep on it. Check out the sample chapters (which may or may not be representative) and, if you’re still interested, give it a shot.

Here’s a video tutorial that can also save you a little dough. 🙂


Plus, a copy of the planner I made in the video. Just click here to download the PDF! 🙂

And here’s a sample page!